3 Simple Email Marketing Tips That Will Transform Your Business
Email marketing is a proven way to reach customers and is the cornerstone of most online businesses. There’s no easier and cheaper way to contact prospects and customers than email, which makes it the ideal way to contact people for business purposes. If you implement the following three email marketing tips in your own business, you’ll get better responses.
1) As an email marketer, you should be sure to set up a double opt-in procedure for new subscribers, and have an “unsubscribe” button visible on all your emails. The one thing you really want to avoid as an email marketer is being called a spammer, which can happen quite easily. Single opt-in subscribers are more likely to accuse you of spamming, as they can forget that they clicked on your link to subscribe. You should also make your “unsubscribe” link easy to see, or some people will assume your email is spam. If you remember to apply these two principles for all your email marketing campaigns, you should be safe in this regard.
2) As you learn more about email marketing, you will find out that how well your emails and offers convert depends on many different things. The most common approach, for years, is to give away for free something that you believe people will want to have in exchange for their contact information. What you offer them all depends on your market and what they value, so you will need to do some research on that one.
3) We do not want to be hypocrits by suggesting we are saints and not in it for the money. Email open rates are often not good, and you need to have subject lines that get the job done, to be frank. A subject line works like any headline in that it wants to command attention and make people do one more thing - start reading. Decisions are made and the fortunes of businesses held in the sway by headlines and subject lines. Your approach is also determined by the personality of your target market. You can also ask a question in your subject line, for which the answer lies in your email. There are tons of ways where you can get creative with your subject line, just make sure that you’re not overtly complicating things.
All in all, from the above article we understand how these simple tips can make a big difference to your email marketing campaign. Many new Internet marketers are unaware of the powerful benefits of effective email marketing, which is why they aren’t able to build a long term business. Once you start applying these tips in your online business, you’ll see a big boost in your sales and an increased level of trust with your mailing list.
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