#Realtors Prospecting Expired Listings

If you are a REALTOR, a great source of earnings are expired MLS listings. Prospecting these expired listings may be as mild as sending the possessor of the house an expired listing letter, or as blatant as physically knocking on the door. Regardless of how you prospect your consumer, understanding their frame of reference are usually paramount to your success.

 

After making contact with your prospect, it is necessary to understand that they may possibly still be motivated to sell the home, but might feel that they have been burned by the REALTOR listing process. Expired MLS listing prospects may need to be re-educated on the sales process and their expectations modified to realize good results.

 

For these customers, expired listing letters may not be as helpful as more direct forms of marketing. Even though these script are low cost and might be sent out in mass, they regularly are received much later than the prospect’s window of opportunity. Often a expired mls listing prospects receive many offers from different REALTORS and typically sign with their first contact. In consequence, the prospect may perhaps receive the expired listing letter well after they have already signed with a extra real estate agent.

 

For REALTORS that use expired listings as a supply of business a extra useful methodology may perhaps be to employ listing lead services such as the RedX (Real Estate Data Exchange) or LeadSenders to gain access to the leads in real time. Most thriving REALTORS use these types of tools to capture leads and get listings ahead of their competitors. By means of these services, the real estate professional utilizes a first mover advantage to seize the listing before the competition. These tools provide real estate agents with a significant advantage over their competition.

 

Statistically speaking, an expired listing lead will re-list their estate with the first agent that makes contact. Once again, this indicates that expired listing letters may not be the most useful method in which to prospect mls listing leads. Truthfully, the maxim that the early bird gets the worm applies to these scenarios, and the thriving REALTOR have got to alter their lead generation approach accordingly.

 

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